Light Painting Photo Production | Lichtfaktor

The challenge

We develop unique and impressive campaigns that showcase a product in a powerful and energetic way. Always fresh and always different.

What we do

For more than 20 years we have been involved professionally in light painting. It is the source of most innovations that we have created and the origination of Lichtfaktor.
With our exacting requirements of the paintings and light textures we have set new standards in light painting.

Dark room with several backlit people and a vodka bottle in the middle

»The Lichtfaktor team combines creativity, commitment and a professional approach...«

»...The unique light art imagery beautifully highlights the new freedom of movement achieved by our Hansgrohe Metris Select Kitchen Mixer.«

Fiona Blinzer, International Public Relations, Hansgrohe SE

»We wanted a unique, eye-catching key visual that appealed to our customers emotionally.«

»With the light painting we staged our products perfectly in a very creative, innovative and meaningful way.«

Bernadette von Wittern, Dornier MedTech Laser GmbH

»With a lot of creativity Lichtfaktor developed a unique and strong visual and making-of video.«

Sandra Berendes, Hella GmbH & Co. KGaA Marketing

»Working with the Lichtfaktor crew has been an enriching and enjoyable experience as the team put all their heart into providing Belvedere with the assets necessary to reinforce the brand's ownership of light in the night!«

Charity Robertson, Associate Brand Manager Belvedere Vodka

Man crouching in an underpass surrounded by glowing light trails, with the title “Miracles”

Light is captivating and fascinating. Light makes all things visible.

Whether a studio production or a shoot on location, Lichtfaktor has brought to life countless light painting productions for art and advertising all over the world. Our agency has grown to be of significant stature in this field.

Poster with red glowing light writing “Intimate Sessions” inside a circle of light

Man with glasses preparing a dish, surrounded by yellow light trails

Woman in a voluminous dress drawn in light on a catwalk

Advertising image for a medical laser device with a blue light trail

Vodka bottle with a light spiral and a skyline drawn in light, with the words “Belvedere Light the Night in NY”

Advertisement with the light writing “Foto, Film & Rock ’n’ Roll” on a stage and a mobile phone

Casino poster with a glowing light drawing and the text “Spiel in neuem Licht”

Rear view of a person with headphones on an advertising wall, surrounded by red light trails

Red drink bottles with light drawings and the word “Red”

Why we love light painting

Painting in a three-dimensional space fascinates us time and again. It is pure magic and motivates us every single day. This fascination arises from our love of detail, which is also something that has contributed to our success. Light is our medium – and our inspiration.