Lichtfaktor X Academy Awards

…to be once at the Oscars. Working directly backstage with the stars, experiencing the emotions up close and then ending the evening together at the Governors Ball.

Ryan Velasquez from the Academy Awards explains how this came about and what exactly we did:

Lichtfaktor created a custom-made solution for our needs which gave Oscar winners the opportunity to paint a personalised message with light just a few moments after walking off stage after their big win. Not only that, but the workflow they came up with allowed us to post the finished results on our social channels immediately, enabling us to capitalise on the massive audience on our social channels that same evening. Marcel and his team’s communication, work ethic, professionalism, and friendly personalities made a high-stress, high-stakes project run as smoothly as it possibly could. As far as the results, I believe they speak for themselves, playing extremely well internally and racking up millions of views across our various social platforms.

The time in Hollywood was something very special for us and after the long COVID shutdown, the perfect signal that things are moving forward again and that we should never stop dreaming. I would like to thank the entire team and the Academy Awards once again for this special experience.