The producer of premium vodka Belvedere was seeking well-known light painters to help shape its new worldwide campaign. The high-profile image of the brand sought to communicate the spirit of the city. The campaign was also to be internationally adaptable.
We showcased Belvedere vodka in an elaborate photo/video production. The handmade, detailed light drawings emphasised the quality of the product while the lovingly created skylines of different cities around the world underlined its urban international character – and enabled adaptation to different markets.
More than print – we brought the campaign to life!
On a Belvedere club tour we transformed the campaign into an event. To do this, we developed a new format: an exciting fusion of live performance and innovative VJ performance. In addition, we integrated the guests by using a photo booth tailored to the requirements of the club that likewise matched the look of the campaign.
What we love about the project
The collaboration with Belvedere was superb. The customer had showcased its product for years using light, and so the artistic approach was particularly important to them – and that inspired us! It was a great mission to convert the print campaign into a club format and to experience directly the great reception it received.