TalkTalk TV Spot | Lichtfaktor

The task

British telecommunications provider TalkTalk had set itself the target of producing at that time the most elaborate light painting film ever. The company had already taken steps in this field but the new production was to outdo everything.

Our solution

No half measures! With a large team of specialists – each a master of their art and with a particular feel for detail – we started on a gigantic production. It included shoots with up to 160 cameras and scenes with up to 20 light painters.

Meadow at dusk with glowing sculptures and the light writing “TalkTalk”

Collage of sketches, a light wand under construction and light drawings

Each individual light source was newly developed from scratch to satisfy the very exacting requirements.

We used pre-programmed LED light strips for the first time and six-metre-high rotating trees were built for the film. We also revised our light painting software for the shoots.

Light drawings of stars and lines in front of a house at dusk

Plant with leaves drawn in light on a paved floor next to a post

Park area at dusk with glowing tree sculptures and flowers of light on the ground

What we love about the project

We worked on “Brighter” for almost two months, the shooting in South Africa took three weeks – so we had enough time and space to create the very best.
Special thanks to all collaborators: you are the most important reason why we love this project.

Credits

Director: Noah Harris, responsible for highly sophisticated TV commercials.

DOP: Toby Howell, an exceptional talent, he was involved in films like Wes Anderson’s “The Fantastic Mr Fox” and “Shaun the Sheep” for Aardman Animations.

Special thanks to CHI & Partners, Glassworks, Blinkink, “Mr. Bullitt Time” Dayton Taylor from Digital Air, Tom Skinner, Andy Kelly & Craig Smith and all the other great talents involved in this project.